Who Is My Avatar?
Your Details
First Name
*
Last Name
*
Email
*
Phone
*
Avatar Identity
What is your avatar's name?
What is your avatar's pronoun?
What is your avatar's personal pronoun?
What is your avatar's possessive pronoun?
What is your avatar's current identity? (SINGULAR)
*
What is your avatar's current identity? (PLURAL)
What is your avatar's ideal identity? (SINGULAR)
What is your avatar's ideal identity? (PLURAL) *Just add an 's' to the answer above
Your Avatar's Main Focus
What is your avatar's #1 most important area of focus? (2-3 word keyword phrase - Think "Google search term")
What is your avatar's #2 most important area of focus? (2-3 word keyword phrase - Think "Google search term")
Immediate Results They Want
What is an immediate result your avatar wants right now?
What is another immediate result your avatar wants quickly?
What is one more immediate result your avatar wants to achieve as fast possible?
Your Avatar's Ultimate, Long-Term Desired Outcomes
What is your avatar's #1 ultimate, long-term desired outcome? (VERB):
What is your avatar's #2 long-term desired outcome? (VERB):
Urgent Problems They Need To Solve
What is a HUGE problem your avatar needs to solve now?:
What is another BIG problem your avatar needs to solve quickly?
What is one more MASSIVE problem your avatar needs to solve as soon as possible?
Your Avatar's Pain Points
What is a pain point that really frustrates your avatar?
What is another pain point that really frustrates your avatar?
What is one more pain point that really frustrates your avatar?
Critical Questions They Need Answered To Move Forward
What is a critical question your avatar needs answered so they can move forward?
What is another critical question your avatar needs answered so they can move forward?
What is one more critical question your avatar needs answered so they can move forward?
Objections, Ideas, and Limiting Beliefs
What is a personal objection, belief, or idea that prevents your avatar from moving forward?
What is another objection, belief, or idea that's holding your avatar back?
What is one more nagging objection, idea, or belief that stops your avatar from taking action?
Bottom Line "End Of The Day" Results Your Avatar Wants
When all is said and done, what is it your avatar wants to be able to do?
What else does your avatar ultimately want to be able to do?
At the end of the day, what is one more thing your avatar wants to be able to do?
Your Avatar's Enemy
Who is your avatar's enemy? (Singular):
Who are your avatar's enemies? (Plural):
Main Solution You Offer This Avatar
What is the Title or Name of the product or service you can offer your ideal customer here?
Where do you want them to get more information? (LINK):
What are you sending them to?
What is the Headline or Big Promise of what awaits them on the target page you're sending them to?
What is the #1 Big Benefit your offer provides for your customer?
What is the #2 Big Benefit your offer provides for your customer?
What is the #3 Big Benefit your offer provides for your customer?
What is the #1 Result your avatar gets from your offer? (Starts with a VERB)
What is the #1 Pain your avatar can avoid with what you offer? (Verb ending in ING)
What's the total value of all your offer parts and bonuses added up?
What is their price when they buy today?
In what timeframe can you deliver results?
The Offer
What's the Title / Name of this part of your offer?
What is this? (1-3 words)
What's the monetary Value of this part of your offer?
What does this offer element do for them?
What is the BENEFIT of this feature (above)?
What does this feature & benefit together MEAN to them in their life, business, goals, etc.? (connect to an EMOTIONALLY charged payoff)